When a pair of students created and initially ran Google from their dorm room while studying at Stanford University, California little do they know the vast impact the search engine would have on the development of the Internet, and in particular in the fundamental change it would cause in the travel industry over the last 10 years.
Google went a step further than other search engines and company directories back in 2000. They introduced a keyword advertising programme. By the beginning of 2001 Google were processing 100 million search queries a day and this provided a huge new avenue for companies to advertise their goods and services. Therefore, travel companies used this new popular competitive channel to reach the top of the organic listings and dominate the sponsored pay-per-click links. This has lead to some really exciting travel opportunities. In fact, this new online advertising initiative has created companies specifically to help businesses succeed at this new venture.
The huge renaissance in online advertising has been attributed to Google’s advertising model that helped pave the way for the demise of the thick, colour printed travel brochure and provided a platform that helps everyone find anything almost anywhere.
As Google moves forward they have step up their Internet travel presence with the introduction of MyTravelGoogle.com, a new way to search online for travel related articles. The site is promoted to targeted budget travellers and their needs. Also, Google Maps can now help you plan, and enjoy, the best possible travel experience with careful research of holiday locations.
Google’s dominance of the search market means travel company and travel advisors using the web will have to follow Google’s developments extremely closely, and stay competitive if they are going to delivery real choice and real travel opportunities.
Steve F Campbell is a technical innovator with a proven track record of research, consultative expertise and competent leadership, and has written articles on Work from home and How to earn e money.