Success Factors in a Global Network Marketing Business

Success Factors

How to Discover the Love, Innovation and the Entrepreneurial Fitness Required in a Global Network Marketing Business


To everyone that is doubtful of hope – this is for you!

Let’s begin. A few short weeks ago, unbeknownst to me, I had the privilege of meeting someone on an airplane bound for Adelaide, Australia; who would lead me onto an exciting path of discovery. We momentarily chatted at the back of the aeroplane on my way back from Nadi, Fiji; in a chance meeting in which I would say ‘yes’, I would like to hear more about the business model that had established her recent financial freedom and success (more to come on this encounter with an interview in the later chapters).

Eager to progress my knowledge, I spent the next 4 weeks researching the industry, the organisation, the people behind it and the sequences and processes to their wealth. The learning curve was exponential – and this is my reflection. At this point in time, I was coincidentally completing my final MBA capstone research project in Adelaide, so I took the opportunity to research her discussion with me in depth and convey the message across to my followers from an Australian scholarly point of view. I had no idea about the industry, albeit little rumours here and there to complement my somewhat biased and disappointing initial online research. I found nothing positive but like an underworld that nobody truly knew about – it intrigued me because I felt that something was right.

The bastion for wealth had its scent in the air. This could be its last refuge – I thought. I had to form an immediate action drill to advance a pincer movement onto this burgeoning interest. It was now or never. I wasn’t sure if it was the timing or the opportunity – the right thing to do though was to jump first and ask questions later. This is the later part of that quick equation that transpired in my entrepreneurial mind. This educative curiosity from an Australian scholarly perspective is now alive in the words that you will feel and as we go through the journey together; towards health, wealth, a great life with grand relationships and most importantly learning about the chances to glow youthfully throughout the adventure. This enlightenment was my beginning into a new and evolving industry. A new road was carved and you may feel the moments morph around your own personal experiences or fantasies. I dived immediately into the books and into the school library; the search for the golden nugget had begun. Line by line, word for word, dissecting the information and honouring the objections with gratitude. My hope is that this communicated knowledge helps novice beginners similar to myself, take that intriguing next step towards calculated risk taking, growth and most importantly, self-discovery through the facts.

I hope that you gain some business value in my research and that this value inspires you to create your own decisions when the time comes for you to approach your own destiny!

In Gratitude and Thanks.


Chapter 1

Introduction to Network Marketing

Network marketing, multi-level marketing, direct sales, referral marketing, pyramid selling etc, the names are endless. For the purpose of simplification we will adhere to this business model simply as network marketing for ease of navigation, and understanding throughout the book. All of these names; simply exemplifies a unique marketing strategy for the sale of products or services where the revenue of the network company is derived from a non-salaried workforce selling the company’s products or services. Pretty simple system – just made complicated to confuse the novice beginner like myself.

1.1 History – How Did It Start?

By accident to be honest. This is how the story goes and it all starts with an ingenuous idea conceptualised in 1930 by a man called Carl Rehnborg. Carl was an American businessman who lived in China between 1917 to 1927. Carl observed the benefits of using supplements in a diet that could be beneficial to a human beings health. According to Amway publications, Carl’s study became the ‘ample opportunity to observe at close range the effects of an inadequate diet’. With the knowledge he attained in the nutritional literature, he then started to envision a dietary supplement that would assist proper body functioning in any sort of diet. Carl then decided to go back to America to start his own company out of his learnings in China. He founded his company called The California Vitamin Company. In 1939, he renamed the company to Nutrilite. Carl utilised his friends to sell the vitamins but things initially looked disappointing. The vitamins were piling up on the shelves, unused and forgotten. It was heartbreaking for Carl. Until an idea lit up in his mind, to develop a kind of selling by informing people about the product. He shared the vitamins to more of his friends, to the friends of his friends and so on. You can see where this is going right? Alas – network marketing was born!

The business model grew further when Jay Van Andel and Rich DeVos became the distributors of Carl’s products. The three noticed a phenomenal increase in sales. KABOOM… !! Network marketing was unleashed into the world. They later set up a competing company (because competition is good in a capitalistic economy) called Amway and they also bought a controlling interest in Nutrilite in 1972. In 1994, Amway took over full ownership and is one of the largest network marketing companies in the world today.

1.2 How Do They Get Paid?

As the business world innovates and disrupts, network marketing compensation plans evolve to attract new recruits and customers. It is a very simple strategy for expansion to capitalise on the available market share. It is different for every network marketing company just as there are different salaries for different corporations. However the most common is the commission based on the two revenue streams. The first stream of compensation can be paid out from commissions of product sales. The second stream of compensation can be paid out from commissions based on recruiting similar minded distributors. The amount of compensation varies between network marketing companies. I would have to study every single company in the world to understand this – alternatively I can study the success stories because success always leaves hints – in the results.

Chapter 2

Demographic Examples

Let’s look at some quick examples of the people who have seen the opportunity and taken the leap. Here we witness the amazing stories of different individuals who have tasted the recent fruit of success in network marketing – becoming phenomenally wealthy.

2.1 Teacher

Sarah Robbins always dreamed to become a teacher. So she became one. She thought she could now have all that she wanted with a limitless appetite for continuous personal growth and development. However, the economy stumped in the US of A, challenging her thoughts on the economy.

She had heard of the Rodan & Fields products. She then decided to join so she could earn an extra income and expand her personal development at the same time. Unexpectedly, with her initial goal to earn just a bit of extra income, she earned more than she thought, even more as a teacher. Her career in network marketing grew and she decided to focus on it rather than her teaching career. She was earning six figures at a very young age. She joined the millionaires club and becoming the first distributor to be inducted into the Rodan & Fields Hall of Fame. Sarah continues to educate people on the benefits of network marketing and benefits of its wealth through her unique educational style.

2.2 Writer

Eric Worre, an ordinary writer spent 30 years working in network marketing once he saw the light. He spent most of his 30 years as a distributor and eventually became the president of his own networking company – The People’s Network. He then decided to retire as a distributor and continued his journey in network marketing as a coach and helped network marketing novices, organizing sales presentations. He then wrote ‘Go Pro – 7 Steps to Becoming a Network Marketing Professional‘ in 2013, to reach and educate more network marketing aspirants. It has sold more than 1.5 million copies and has been on six best-sellers lists on Amazon.

2.3 Single Mother

Donna Johnson is an example of a network marketing miracle. A single mum who did not have anything before she started in network marketing. No college degree – just an ordinary swimming coach in a little American town. With her determination to succeed, she now earns more than $1 million per year and is the leader in one of the top network marketing companies, Arbonne. She is now one of the biggest earners in network marketing and has a bed and breakfast business in Jamaica amongst other entrepreneurial ventures.

2.4 Government Worker

Rebecca Simon is a modest mother who was brought up in one of Adelaide’s toughest suburbs. She recollects how she would travel to work every day and sit at an uninspiring desk job, knowing deep down inside that she was capable of more. Today she is building her own resort on an exotic south pacific Island – just three years after she started in network marketing. More on Rebecca’s inspirational story later on in the book.

Chapter 3

The Feminine Revolution

40 years ago, when the empowerment of women took off, many loved their new found independence and the opportunity to dress in a suit and drive off to a esteemed corner office. Things have changed a lot since the 70s and 80s, today she is just as happy to pull on comfortable yoga pants and skip the travel to the office altogether. Instead of tolerating negative office stigma and glass ceilings, modern women are heading towards the unique opportunity to be their own CEO, have control with no limits on their annual income. Some other reasons why network marketing industry is proving to be amazing for the ladies are:

Drum roll…
3.1 Work – Life Balance

Being burnt out today is no longer the exception, it is the norm. People have to put up with inflation, rising food prices, cost of living, raise families and commute sometimes for hours to get to, and back from work. The amount of work to be taken home is also increasing, teachers working to plan their workloads weeks in advance and project managers working extended hours to launch projects on time. You have heard it before and again, the balance has gone out of whack but some refuse to accept the truth.

3.2 Environment

Most career women have worked in team environments and enjoy the collaborative and interpersonal communication that goes with it. It is no surprise that the network marketing industry has exactly that and for most women joining the industry, it is this support and collaboration that they miss the most from a usual 9am to 5pm, sit in the corner and do your work routine.

3.3 Choice to Choose

Network marketing gives women the freedom to choose who they would like to work with as business partners. They choose who they recruit, who they work with and who they would rather not. This choice to choose is empowering and exciting at the same time for women in the industry.

3.4 Global Empire at Your Fingertips

You drive around cities and towns nowadays and still see the for lease sign up again at the shop that closed around the corner. You wonder why some businesses prefer the old way of doing businesses in a time where digital disruption is taking stores online. The brilliance of network marketing is that apart from an initial modest start-up fee, there are no overheads, no garages for stock keeping, accountants, legal advisers, etc, you get the idea. The brilliance with network marketing is that most if not all the work can be done from your mobile phone or laptop computer. Your store is online!

3.5 Cool Rewards and Incentives

There are hardly any places left in the world where a large corporation hosts large global events that also reward women for trips, cars, gifts, holidays etc, all whilst developing women business capabilities and personal development. Name a lady who doesn’t like to be pampered from time to time with absolute luxury?

3.6 Glass Ceiling

With 82 percent of the network marketing industry made up of women, more and more are rising to the top, claiming multi-six- and seven-figure annual incomes. The world is your oyster in this industry for women and those that grasp the opportunity are confirmed with a gift, and if utilised, become extremely wealthy. No glass ceiling in the industry. Effort equals reward!

3.7 Freedom of Time

Let’s face it, we all need more freedom, money and time. Where else can you get that? In the industry business partners are told to work at least 2 hours per day to grow their businesses. That’s an average of 8 hours from Monday to Friday. If done correctly this is all one needs to sustain a healthy and wealthy lifestyle from passive income brought in by the industry. Freedom has the allure to pull and no one will ever say no to an opportunity to get more!

And, finally, perhaps the most important reason of all…
3.8 Authenticity

The network marketing business model thrives on the values of femininity such as nurturing support, collaboration, and authenticity – all of which are inherently feminine traits that are easily transferrable into the business model. The more women show up as their natural caring selves, the more successful they become in developing long term substantial relationships in growing their teams and customer base.

Chapter 4

The Meek Shall Inherit the Earth

The worlds middle class is becoming much larger, the worlds education system is being made more accessible and demographics from the poorest suburbs on the planet have made that extraordinary leap from third world country struggle – to developed world multi-millionaire. Let’s have a look at some examples.

4.1 The Gift of Adversity

Studies and research have proven time and time again that those from minority, ethnic or migrant backgrounds go that extra mile to achieve their goals in life; if given a small and fair chance to give an opportunity a ago. With that attitude and hunger in network marketing, most if not all, go on to become extraordinary wealthy, becoming multi-millionaires and leaders. There is just something magical, mystical, unknown and empowering about enduring as an underdog from one of those aforementioned backgrounds. Turning adversity and challenges on its head can be the source of generational wealth for years and years to come. Let’s research an example of a network marketing company that is capturing this driven demographic.

4.2 Kyani

Kyani is a global network marketing giant who has successfully positioned itself for global dominance in developing countries to assist the worlds growing middle class. A new starter but safely past the initial 10 year start up survival phase, and rapidly expanding into some 60 plus different countries over the short space of time, Kyani doesn’t limit its sales in developed economies but has strategically given interest to the worlds developing nations such as Honduras, Guatemala, Kazakhstan and Slovakia to name a few. You only have to grab a copy of Kyanis annual network marketing magazine to see proof of the overflow of the minority demographics from countries such as Korea, Turkey, Hungary and the Philippines who are being inducted into the 7 figure salary clubs. Most had disadvantaged starts in life and were from the ordinary occupations such as soldiers, hairdressers and tradesman.

Let’s look at some life examples.

4.3 Les Brown

African American global inspirational speaker, Les Brown didn’t have the best start in life. In fact it was horrible. However, he turned that pain around and become an inspirational example of hope for the world. Les Brown often refers to another historic global icon Ralph Waldo Emerson in his speeches who coined today’s existence as the ‘age of self-reliance’. Les Brown champions unorthodox underdog mental motivation and entrepreneurship – qualities that are found in those that are from minority, migrant and ethnic backgrounds.

4.4 Robert Kiyosaki

From a military and Japanese Hawaiian background – Robert Kiyosaki, the award winning Rich Dad, Poor Dad writer; has proven that network marketing success and wealth is not reserved for any demographic. Success can be achieved by anyone, and from any background.

Chapter 5

Global Icons in Network Marketing

Now, let’s look at some well-known global figures who have aligned their businesses with the network marketing industry.

5.1 Warren Buffett

The man needs no introduction as a philanthropist and investor and usually sits in the top 3 of the richest people on the planet. He is valued at nearly 70 billion USD and owns Berkshire Hathaway. Berkshire Hathaway owns three network marketing companies, Kirby, World Book and the Pampered Chef. To this day Warren Buffett calls purchasing these network marketing companies – the best purchase he has ever made!

5.2 Richard Branson

A man that also requires no introduction. One small branch of the Virgin Group that often goes unmentioned is Vie at Home, a network marketing company formerly known as Virgin Vie. Vie at Home made over $60 million of profit in its – first year maiden of existence! Ouch!

5.3 Donald Trump

Yes, no political affiliations here but when asked on the David Letterman show: What would you do if you lost everything and had to start over from scratch? Trump replied – “I would find a good network marketing company and get to work”.

5.4 Bill Clinton

In 1997, Bill Clinton endorsed network marketing in his remarks to the Direct Selling Association. President Clinton stated that ‘You strengthen our country and our economy not just by striving for your own success but by offering opportunity to others… Your industry gives people the chance, after all, to make the most of their own lives and to me that’s the heart of the American dream’.

5.5 Jim Rohn

One of the worlds pioneers in personal development and network marketing. Today remains one of the founding fathers of the personal and professional development movement and mentored motivational leaders like Tony Robbins. Jim Rohn found the light and opportunity within the network marketing industry and within 6 years – turned his fortunes around to become extraordinarily wealthy, by the age of 32.

Chapter 6


With our brief history and introduction lesson complete, we will go from a beginner to more advanced network marketing challengers and the strategies that will equip the beginner early in the journey. We will unearth deep scholarly research to help structure your leadership for both, the local and the rising global markets.

This Australian scholarly research will include vital business concepts that have been proven to increase the chances of success by leveraging both digital and offline mediums. As a bonus and later on in the book; the author personally will outline how his global and MBA experience has helped him in the industry.

I sincerely hope that this book adds insurmountable value to your life, those around you and most importantly, your bright future.

Thank You.


Davd was born in Fiji. At 20 years of age he enlisted into the British Army at Stoke on Trent in England. He served all over the world for a decade as an engineer and team leader. Some of his postings included Germany, Bosnia Herzegovina, Cyprus, Australia and Afghanistan. He moved into civilian life in Australia on May 22, 2012 and rose quickly through the civilian and public service leadership ranks. He graduates in November, 2018 with an MBA degree from Torrens University Australia and lives in Adelaide.

5 Tips for Running a Successful Home Business

When you start running a business from home it can be difficult at first to get in the right frame of mind, so knowing a few tips and tricks can be very useful.

If you are already running a home based business and you feel you need a fresh approach, then these tips could help you, too.

Maybe you are doing good in your business but want to do better!

Improving your productivity is always a good idea. After all, we can always do with freshening things up a little every once in a while.

With that said here are my top five tips that may help you on your way.

1. Set Manageable Goals

It helps in every area of life to have precise written out goals that we are aiming to achieve. So it makes complete sense to have goals for your business too, this will give you a reason to work every day and a clear image of where you want to be.

As a start set yourself a definite financial goal (For example $1000 a month, was my original goal)

After that set out the steps you need to take to reach that goal. Don’t be over ambitious at the start but at the same time don’t make it too easy either.

The trick is to set a goal that you will have to work at to achieve, so that when you do get there you know you have put the work in to do so. Once you reach that goal then re-evaluate the situation and set new goals so that you are moving forward all the time.

2. Hold Yourself Accountable

Once you have your goals in place, you need to be disciplined enough to ensure you are making every effort to work towards achieving them, if you are finding this hard to start with it can sometimes help to ask someone to check up on you (weekly or monthly) to see the progress you are making towards those goals.

If you are moving from a full time job to work at home it can sometimes be difficult to motivate yourself.

You are going from a structured environment where everyone knows who they are accountable to and what they need to be doing on a daily basis, to having no one to answer to but yourself.

I know that may sound great, but remember:-

The success or failure of this business is down to you,

The progress you make is down to you,

How much time and effort you put in is down to you,

In short you are now accountable for every aspect of your business, there is no hiding from the fact that the book now stops with you.

3. Remember it’s Still a Real Business

Sometimes, when working from home it can be hard to get yourself into the right mindset. When your home is your office and there is no daily commute it can be easy to become lazy and lack discipline.

To stop this from happening, you might want to try the following:-

Set aside an area of your home that is your work space. If at all possible, this should be a room where you work and work only. It does not have to be a big room or an elaborate space but it does have to be a good working environment…

My first home office was a small 7′ x 5′ room with a desk, a bookcase and a small filing cabinet. I had a whiteboard and a calendar on the wall and a few old jars with my pens in on the window sill, shelves above my head housed files and a printer and stacks of blank paper.

The point being once I was in that room and closed the door, I was at work, it felt like a work environment and I treated it as such, it got me into my ‘work mode’

When you are in your ‘home office’ Set yourself business hours and stick to them. Treat it like a real work environment, so non-business emails, personal phone calls and social networking, should not take place during ‘work time’.

Don’t get tempted to check your Facebook page or search Google for what’s on TV tonight because these things can easily eat up an hour or more of your time, time that could have best been used more productively.

Having a dedicated work space and definite working hours gives you a structure and will certainly help you be more effective for your business.

4. Dress accordingly

I’m not saying you have to put on your business suit… unless that works for you of course, but please don’t spend the day working in your pyjamas, mentally it does not get you in the right frame of mind no matter what you may think.

Dress as you would in a normal working environment, it is great for getting you into ‘work mode’ and It makes you feel like you mean business. Besides if you have an unexpected Skype call you don’t have to worry about your appearance in front of that potential client or JV partner.

5. Plan Ahead

Believe me when I first started out I would waste days starting one thing getting side tracked by something else before moving on to yet another task and ending the day no better off than when I started six or seven hours earlier.

There is nothing worse than starting your day not knowing where you are going or what jobs you need to do.

Without a plan for your day it is easy to flit from one thing to another until before you realise it, half of your day has gone and you have got nowhere.

Nowadays I usually spend the last half hour writing down the things I need to do the following morning, that way when I sit down at my desk, I have a list of jobs in front of me and I can prioritise each one and then work through them ticking off each task as it is completed.

I find this helps me get a lot more done and if something urgent does come up, I can prioritise what needs doing and come back to my list without losing my way, anything not finished can be added on to the following days list.

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Affiliate Revenue is Not Selling Cosmetics Door to Door

Why would anyone actually want to use an affiliate revenue program on their business website? After all why take a commission from someone for a product you can sell yourself?

Well, that would be true if you actually offered the product available through the affiliate program.

Some businesses that offer a very specialized product as their primary source of revenue will use an affiliate revenue program to list other peripheral products that customers might need.

This scenario works for this type of business because many online customers like a full service business site. When you are not able to make those products available yourself you might be inclined to ink a deal with an affiliate program that does.

By doing this your regular customers also have access to everything they need – and your site was responsible for their ultimate satisfaction.

One positive for your business is while giving your customer what they want you retain a portion of each sale through the affiliate revenue program.

Isn’t that better than sending customers away to find what they need on their own?

This scenario is a positive way to use an affiliate revenue program.

On the other hand there are sites that are developed to look like a search engine, but remain a comprehensive repository for affiliate programs. You conduct your search and it brings up links fitting that product description and allows you to visit the affiliate.

While this seems like a clever and profitable means of deriving personal wealth the site will be a huge turn off to those who figure out what is going on simply because every search will be biased. Of course there will always be those who stumble across this type of site and have no clue. These are the individuals who are likely to use this type of affiliate site.

Affiliate revenue programs don’t have to be considered good or evil. They simply exist as an option for businesses or site owners to use in generating some capital while helping the owner of the affiliate program expand their market. It’s all in how you use the program.

If you are considering the possibility of participating in an affiliate program research the company as much as possible. Yes, by all means read the material they provide, but also use your favorite search engine to research their name and find out what others think of the product and/or plan.

Check your favorite search engine for forums that deal with affiliate programs and ask other affiliate revenuers what they think. Most will be honest about how they were treated and if the reality was anywhere near the hype.

Everyone is looking for creative ways to earn a buck, just make sure you fully understand the process and look for those programs that supply the most comprehensive stats on click-through sales.

An affiliate revenue program may feel a bit like selling cosmetics door to door or a laundry list of household cleaning products. The difference is with an affiliate program you are simply providing a sign pointing others to where they can get what they want. You just get a check for those who pay attention to the sign.

Lucrative Affiliate Revenue – 4 Simple Affiliate Revenue Generation Practices

Like many online business owners, you may be interested in ways in which you can generate lucrative affiliate revenue. Through this brief, informational article, you are provided with four simple affiliate revenue generation practices that have proven very useful to other online business owners in the past.

First, in regard to lucrative affiliate revenue generation, it is incumbent upon you to work to attract quality affiliates. Many business owners spend too much time worrying about getting large numbers of affiliates and simply do not spend enough time focusing on the quality of affiliates that they actually do sign up. You will want to make certain that you engage affiliates that will work hard for you in your affiliate revenue generation efforts.

Second, when it comes to lucrative affiliate revenue generation, another practice that you will want to keep in mind is that of ensuring that you have the most appropriate incentive program possible. You will want to make certain that you incentive program is sufficient and appropriate to continue to encourage your own affiliates to work hard with and for you.

Third, in regard to incentives and your goal of generating lucrative affiliate revenue, you also should consider providing your affiliates with a more immediate incentive. The reality is that affiliates that can see a tangible result for their efforts more immediately will be those same affiliates that will develop a sense of loyalty to you and your business and will be those affiliates that will continue to work hard for you into the future.

Finally, in you efforts towards generating lucrative affiliate revenue, make sure that you learn from what other businesses have done in regard to their own affiliate programs. You always need to keep in mind that you do not have to reinvent the wheel when it comes to your goal of generating lucrative affiliate revenue. Rather, you can learn from the successes and shortcomings of other businesses that are involved in their own lucrative affiliate revenue generating efforts.

How to Make Residual Income Giving Away Training

Is that really viable? Having passive income just by selling training kits?

Of course it is.

This one is all in the choosing – that is, finding an affiliate program that perfectly suits the technique you’re about to discover.

Ideally, you want to pick an affiliate program that offers residual income. Frankly, you always want to choose residual income if you can get it.

Did you know that some marketers make 4 and 5 figures per month with autoresponder and hosting affiliate programs? Now you might be wondering how on Earth that’s even possible.

Well, that’s because once customers sign up to get an autoresponder or hosting, they seldom switch. And as long as they’re marketing, they need the service. It isn’t a one-off thing; it’s recurring. You can get people to resubscribe every month or every year.

So the trick is, find something that pays well and pays often. Preferably something that offers benefits other programs don’t have. That puts you at a good advantage over the rest.

Now then, once you’ve got your affiliate program you’re going to tailor training around the program.

Here’s the trick – don’t make the training “how to use xyz program.” For example, don’t make it, “How to use Aweber.”

If you do then most of the people who get your training will already have Aweber and they won’t be buying it from you. The key is to not give any spoilers. People hate them. Just think of this: if people don’t want spoilers in movies or TV shows, then they also don’t want spoilers in business.

Instead, tailor your training to the benefit the program offers. In this case, your training would be “How to quickly build a list and start making money,” or something along those lines. Give it some suspense, so people will have a reason to look further into it.

Then give them a step-by-step training, using Aweber in all of your examples.

Put in an affiliate link to Aweber so they can sign up. And you might also put in a link to a free service, just to be fair.

True, the free service won’t work the same way as Aweber, but they can still get the same result.

Now give your training away all over the place. And offer it to all of your list members as well.

As I’ve said earlier, I’ve seen marketers earn 4 and 5 figure monthly income using this method. You can too.

The Fastest Way To Start A Profitable Online Business

Everything is easy in hindsight. If I hadn’t made all those mistakes, I wouldn’t have learned what not to do. Still, if I could go back and talk to my younger self, I would have a few words to say on the faster ways to grow an internet business from scratch. I hope this can help someone else on the same path.

Get The Best Education Online

Firstly I would start with getting the right education online. That’s easy to say when you have found a good mentor. It’s much more difficult when you are being bombarded with information from various different sources. There’s an overwhelming array of information on the internet. When you start looking for ways to earn from the internet, you will be bombarded even more with all the ‘best’ ways to build your internet business.

There are two trains of thought when it comes to making money. You can build content and rely on Google and other search engines to rank your business. This is very tentative. Suppose Google doesn’t like you or your content. You’re not going to rank in this case. This means no traffic. Even if you do rank your content on Google, things can always change. Google can change. Ultimately they don’t want you making money from them, unless they are making money too! Google is a business and like all businesses their goal is to make money, not friends.

Don’t Rely On Google’s Organic Listings

Use Google and create content. But don’t rely on your blog to make you money. You can be disappointed over and over again, as I was. I’m not saying only to use paid advertising. Use your content too. Just don’t rely on it. As for paid advertising, you need a product which sells first. You need to know your business model works. You need a good back-end of products and services which will keep paying you over and over for existing customers. This is something I didn’t understand when I started out.

Use Back End Products

Back end products are often the way to make money online. You may break even on your front end products, or even make a loss. However, if you have a good range of back-end products in your sales funnel, you can make money later on. When you have a profitable sales funnel like this one, you can afford to use paid advertising. But make sure you test and measure first with a small budget. Don’t spend money you can’t afford to lose in the first instance.

Test And Measure Advertising

Your advertising might fail. Expect it to at first. Only by testing and measuring can you reliably scale up your advertising campaign. And only when it is profitable should you do so. Once you have an advert which produces a good return on investment, you can scale up.

It’s Up To You

Everyone likes the idea of owning their own business. But not everyone has the discipline to follow through with it and make it a success. You are always responsible for your results and no-one else! It can be easy to get distracted when working online. Avoid being a ‘busy fool’. That is, avoiding the important to do the unnecessary. This is easy to fall into when you work for yourself.

Money Producing Activities

As an online marketer you are paid for results, not time spent. This means you need to make everything you do create forward momentum. Concentrate on money producing activities and don’t spend time on things which don’t move your business forwards.

Focus On One Thing At A Time

There’s a tonne of activities you can do online. And then there’s all the distractions too. Avoid looking at emails and social media. It will only distract you. Write a ‘to do’ list before opening your laptop and prioritize them in order of importance. Avoid jumping from one course to another online. I did this for some time. Before I cold make progress in one direction, I had found another ‘system’ and set off on a tangent. Find something which works for you and keep going.

It’s Not Easy

Remember an internet business is not easy. Like any business you need to work hard and consistently for a long period of time before you see results. If you’re not prepared to do this have a long think about whether this is for you. I expected faster results in most of the systems I tried online. I failed over and over again until I found something which worked. Don’t give up too easily because those who stick it out can make a lifestyle business which means never having to work for anyone else again! This is worth fighting through all the difficult times for!

Tough Times Are Ahead

There will be tough times. You will struggle and want to quit. Don’t give up too easily. When you feel like this take some time out and charge up. One good thing about an internet business is that it can be very forgiving. You can always start again. Keep learning and developing yourself and looking into your actions and results. Don’t keep doing something if it isn’t working. Keep trying new things and eventually you will progress. Remember to keep investing in your knowledge. Your actions always come from this knowledge. Invest in joining a community who you can go to when things get tough. It’s much wiser than trying to do everything by yourself. Remember, you are the glass ceiling of your business. Your knowledge, of lack of it, will either help your business grow, or limit it. Never stop developing yourself and your knowledge of what you are doing.

Tips on Increasing the Link Popularity – How to Make Your Blog Popular

The Search Engine Optimization logarithm is one essential thing every website owner should learn in increasing their website rank. Learning the SEO logarithm, in addition, is directly dealing with the link popularity. If they have no idea what link popularity is, and how to increase it, this is just the right article for them. Here is some information toward what link popularity is and what website owners can do to enhance it.

What makes increasing the link popularity so essential?

It is dealing with what position site owners’ website got in site search engine, such as Google and Bing. Having the main position in one of those search engines will be obviously inviting people to visit or access their site.

In short, increasing site’s link popularity will is directly resulted in how many inbound links to the site owners’ webpage.

Then, what to do to increase the link popularity?

There are five basic steps and tips in increasing and enhancing the link popularity. Each step needs determination and speed of a website owner, for some of them might be painstaking.

The first and most important tip is updating the website with new contents, such as articles, review, or other informational stuffs. It is suggested for site owners to write contents with updated news topic, for many people are predicted to search the topic in the internet.

After updating the website content, site owners should never forget to evaluate their links and validate its HTML codes. Such efforts are meant to keep the website from any broken links or pages errors.

Second tip is setting up a links building regular schedule, which might be painstaking for some website owners. Therefore, it is suggested for website owners to do is regularly, such as one eligible link a week or a month; this is much better than many links with no quality.

Third tip is choosing the right and best linking sites.

Since famous search engines, such as Google and Bing, have some particular rule to rank a link, site owners should bear in mind that choosing the right site is very much important. There are at least two kinds of links site owners should avoid: the link farms and links from the same industry.

Fourth tip is putting the site in a directory listing sites, such as Yahoo, Open Directory, Zeal, and so forth. This is very much necessary and helpful, especially for new sites, which have not got many visitors.

The last tip is doing some link exchanges with other sites, particularly those with the same topics.

Link Popularity – Your Key to High Search Engine Ranking

In internet marketing, getting traffic from search engines is one of the most vital things. On the other hand, in order to get higher search engine ranking, getting a number of incoming links from high page rank sites (PR) are essential. Normally, the more incoming links you get, the higher ranking you acquire. In this regard, it’s important that the link popularity of your website is better enough to get hundreds of links from search engines and also from different sites on the internet. However, in this article, I am going to reveal the secrets of link popularity.

Link Popularity:
Link popularity refers to the total number of inbound or incoming links to a particular web site by different websites and search engines such as Google, MSN Yahoo etc. However, Google just loves incoming links and this giant search engine determines the page rank of a website on the basis of its incoming links. Notwithstanding, as an internet marketer, you should get a higher page rank to get hundreds of free traffic form Google and other search engines. Nevertheless, getting quality and unique traffic from both search engines and other websites on the internet is the prerequisite of higher page rank. There are two methods of getting quality incoming links to your site; Link Exchange or Reciprocal Links and Inbound Links.

Link Exchange or Reciprocal Links:
As an internet marketer, you should have link exchange to get your site at the top of search engines. Link exchange simply refers to exchanging links with some other sites on the internet. You would be happy to know that there are a number of free link exchange programs, sites and directories on the internet where you can put your site’s link. However, another popular and effective method that you should use is to submit your internet marketing site into top online directories.

Inbound Links:
In internet marketing, getting inbound links is pretty much easier and cost effective. However, you can get thousands of inbound links by submitting your posts to different article directories, different blogs with your author box, different forums (signature), social networking sites etc. On the other hand, if you can manage some top internet marketers to put a link of your site on their sites, then you can get thousands of traffic. Try to put your site’s link on high page rank sites without you having to add a link in your website to them.

Therefore, I can say that, as an internet marketer, you should always try to boost link popularity of your site. However, in order to get quality links to your internet marketing site, you need to exchange links with free link exchange programs, submit your site to directories, submit articles to different article directories and bookmark your site to social networking sites including Facebook, Digg, Stumble Upon, Delicious and Reddit.

Link Popularity Software

What is link popularity and link popularity software? Link popularity refers to the number of backlinks (inbound links) you have to your website. So, in other words, how many other websites are linking to yours? The reason that this number is important is because the higher your link popularity, the better you look to search engines, the higher up you will appear in search engine results, and the more traffic and sales you will get out of your website.

Link popularity software is something that you can use to check your search engine rank and manage and monitor your backlinks. The rank of any website is determined by the quality of your incoming links. So, while it is also important to have many links, you want to make sure that your links are relevant to your site as well. This is what makes them better quality.

Using the right software can help you find new backlinks and track existing ones. Believe it or not, you could actually be linked to other websites without even realizing it. But it’s important that your know where your links are originating from. Again, you want them to come from quality sources, not link farms or other non-reputable sites. The right software can actually allow you to do the necessary research about which sites to use in order to become more highly ranked by the search engines.

Can you do all of this work without software? Yes. But it takes a great deal of time and, if you are new to the whole “link-building” concept, then you also need to learn quite a bit about how to go about it the most effective way. Software can save you an enormous amount of time and effort. As you let a system do your work for you, you can still continue to learn about link-building and have time to do other business-building activities as well.

But as far as business-building goes, the concept of link popularity is extremely important if you want to have any kind of presence online. And, in order to succeed in today’s economy, you need to be present online.

Link popularity software can offer you a wide range of strategies for generating traffic as well as for building links. It can help you monitor the ranking of your website in the various search engines, find high page ranks easily and even find the right affiliates to sell your products. It can also monitor reciprocal links on affiliate sites and show which pages are indexed in search engines. You can choose to go with the free software and then upgrade to other link-building services that the software providers usually offer. However, it’s important to make sure you do your research and take a look at several services before picking one to handle your website’s link popularity improvement.